The Diploma of Marketing and Communication is a follow on from the certificate course.

It provides students with a more in-depth understanding of marketing and sales as well as managerial skills needed to lead teams in the workplace.

The qualification allows graduates to apply for positions of responsibility.

At a Glance

QualificationBSB52415 Diploma of Marketing and Communication
AccreditationNationally recognised - meets AQF standards
Qualification StatusCurrent
CRICOS Code092260G
Study Mode

Classroom: 16 hours per week
Online: 6 hours per week
Duration52 weeks (includes 10 weeks holiday)
Intake Dates14 January, 18 February, 15 April, 20 May, 15 July, 19 August, 7 October, 11 November
Entry RequirementsIELTS 5.5 or equivalent,
Entry to this qualification is limited to those individuals who:
Have completed all core units in BSB42415 Certificate IV in Marketing and Communication.

Employment opportunities

Job roles and titles vary across different industry sectors. Possible job titles relevant to this qualification include:

  • Public Relations Manager.
  • Product Manager
  • Marketing Team Leader
  • Marketing Manager

Diploma of Marketing and Communication

BSBMKG507Interpret market trends and developmentsCore
BSBPMG522Undertake project workCore
BSBMKG523Design and develop an integrated marketing communication planCore
BSBMKG514Implement and Monitor Marketing ActivitiesElective
BSBMKG501Identify and Evaluate Marketing OpportunitiesElective
BSBMKG502Establish and Adjust the Marketing MixElective
BSBMKG506Plan Market ResearchElective
BSBFIM501Manage Budgets and Financial PlansElective
BSBMKG525 Design effective web search responsesElective
BSBMKG515Conduct a marketing auditElective
BSBADV507Develop a media planElective
BSBMKG512Forecast international market and business needsElective

MarcBSB52415 Diploma of Marketing and Communication