The Certificate IV in Marketing and Communication aims to prepare students for future employment in sales and marketing, and for further studies in the Marketing area.

This course introduces the basic concepts of marketing, while at the same time developing a sound learning base in general areas such as consumer behaviour, law and networking.

Students learn how to profile the market and how to analyse market trends.

At a Glance

QualificationBSB42415 Certificate IV in Marketing and Communication
AccreditationNationally recognised - meets AQF standards
Qualification StatusCurrent
CRICOS Code092259M
Study ModeClassroom: 16 hours per week
Online: 6 hours per week
Duration38 weeks (includes 6 weeks holiday)
Intake Dates14 January, 18 February, 15 April, 20 May, 15 July, 19 August, 7 October, 11 November
Entry RequirementsIELTS 5.5 or equivalent

Employment opportunities

  • Direct marketing officer
  • Market research assistant
  • Marketing officer
  • Public relations officer

Certificate IV in Marketing and Communication Course

BSBMGT407Apply digital solutions to work processes Core
BSBCMM401Make a presentationCore
BSBMKG418Develop and apply knowledge of marketing communication industryCore
BSBMKG417Apply marketing communication across a convergent industry Core
BSBCRT401Articulate, present and debate ideas Core
BSBRES401 Analyse and present research information Elective
BSBPUB402 Develop public relations campaigns Elective
BSBMKG409 Design direct response offers Elective
BSBWRT401 Write complex documents Elective
BSBMKG401Profile the market Elective
BSBMKG408Conduct market research Elective
BSBMKG421Optimise digital media impactElective

SC EditorBSB42415 Certificate IV in Marketing and Communication