The Advanced Diploma of Marketing and Communication is a one year course that provides a range of specialised marketing units and opportunities to undertake workplace projects.

This course aims to prepare learners for future study in Business (Marketing) and for successful careers in marketing, with the opportunity of progressing to managerial level within an organisation.

This Advanced Diploma is designed to prepare students for the role of Manager in marketing. Examples of other career opportunities include direct marketing, advertising and market research.

At a Glance

QualificationBSB61315 Advanced Diploma of Marketing and Communication
AccreditationNationally recognised - meets AQF standards
Qualification StatusCurrent
CRICOS Code092261F
Study ModeClassroom: 16 hours per week
Online: 6 hours per week
Duration52 weeks (includes 10 weeks holiday)
Intake DatesMelbourne
Entry RequirementsIELTS 5.5 or equivalent,
Entry to this qualification is limited to those individuals who:
Have completed all core units in BSB52415 Diploma of Marketing and Communication.

Employment opportunities

Job roles and titles vary across different industry sectors. Possible job titles relevant to this qualification include:

  • Marketing director
  • Marketing strategist
  • National, regional or global marketing manager

Download Advanced Diploma of Marketing and Communication Course Calendar 2016

Advanced Diploma of Marketing Course and Communication

BSBMKG608Develop and implement strategic plansCore
BSBMKG609Develop a marketing planCore
BSBADV602Develop an advertising campaign Core
BSBMKG603Manage the marketing process Elective
BSBMGT608Manage innovation and continuous improvement opportunitiesElective
BSBADV605Evaluate campaign effectiveness Elective
BSBMKG605Evaluate international marketing opportunities Elective
BSBINN601Lead and manage organisational change Elective
BSBMKG608Develop organisational marketing objectivesElective
BSBMGT605Provide leadership across the organization Elective
BSBMKG607Manage market research Elective
BSBMKG523Design and develop an integrated marketing communication plan Elective

SC EditorBSB61315 Advanced Diploma of Marketing and Communication