The Certificate IV in Marketing and Communication aims to prepare students for future employment in sales and marketing, and for further studies in the Marketing area.

This course introduces the basic concepts of marketing, while at the same time developing a sound learning base in general areas such as consumer behaviour, law and networking.

Students learn how to profile the market and how to analyse market trends.


At a Glance

QualificationBSB42415 Certificate IV in Marketing and Communication
AccreditationNationally recognised – meets AQF standards
Qualification StatusCurrent
CRICOS Code092259M
Study ModeClassroom: 16 hours per week
Online: 6 hours per week
Duration38 weeks (includes 6 weeks holiday)
Intake Dates14 January, 18 February, 15 April, 20 May, 15 July, 19 August, 7 October, 11 November
Entry RequirementsIELTS 5.5 or equivalent

Employment opportunities

  • Direct marketing officer
  • Market research assistant
  • Marketing officer
  • Public relations officer
Unit Code and Unit Name Unit Type
BSBCMM401 Make a presentation Core
BSBCRT401 Articulate, present and debate ideas Core
BSBMGT407 Apply digital solutions to work processes Core
BSBMKG417 Apply marketing communication across a convergent industry Core
BSBMKG418 Develop and apply knowledge of marketing communication industry Core
BSBWRT401 Write complex documents Elective
BSBMKG413 Promote products and services Elective
BSBRES411 Analyse and present research information Elective
BSBMKG409 Design direct response offers Elective
BSBCUS401 Coordinate implementation of customer service strategies Elective
BSBMKG401 Profile the market Elective
BSBMKG408 Conduct market research Elective

The Advanced Diploma of Marketing and Communication is a one year course that provides a range of specialised marketing units and opportunities to undertake workplace projects.

This course aims to prepare learners for future study in Business (Marketing) and for successful careers in marketing, with the opportunity of progressing to managerial level within an organisation.

This Advanced Diploma is designed to prepare students for the role of Manager in marketing. Examples of other career opportunities include direct marketing, advertising and market research.


At a Glance

QualificationBSB61315 Advanced Diploma of Marketing and Communication
AccreditationNationally recognised – meets AQF standards
Qualification StatusCurrent
CRICOS Code092260G
Study Mode

Classroom: 16 hours per week
Online: 6 hours per week
Duration52 weeks (includes 10 weeks holiday)
Intake Dates14 January, 18 February, 15 April, 20 May, 15 July, 19 August, 7 October, 11 November
Entry RequirementsIELTS 5.5 or equivalent, 

Employment opportunities

Job roles and titles vary across different industry sectors. Possible job titles relevant to this qualification include:

  • Marketing director
  • Marketing strategist
  • National, regional or global marketing manager
Unit Code and Unit Name Unit Type
BSBADV602 Develop an advertising campaign Core
BSBMGT616 Develop and implement strategic plans Core
BSBMKG609 Develop a marketing plan Core
BSBMKG608 Develop organisational marketing objectives Elective
BSBADV605 Evaluate campaign effectiveness Elective
BSBMGT608 Manage innovation and continuous improvement Elective
BSBMKG603 Manage the marketing process Elective
BSBINN601 Lead And manage organisational change Elective
BSBMKG605 Evaluate international marketing opportunities  Elective
BSBMGT605 Provide leadership across the organisation Elective
BSBMGT502 Manage people performance Elective
BSBMKG607 Manage market research Elective

The Diploma of Marketing and Communication is a follow on from the certificate course.

It provides students with a more in-depth understanding of marketing and sales as well as managerial skills needed to lead teams in the workplace.

The qualification allows graduates to apply for positions of responsibility.

At a Glance

QualificationBSB52415 Diploma of Marketing and Communication
AccreditationNationally recognised – meets AQF standards
Qualification StatusCurrent
CRICOS Code092260G
Study Mode

Classroom: 16 hours per week
Online: 6 hours per week
Duration52 weeks (includes 10 weeks holiday)
Intake Dates14 January, 18 February, 15 April, 20 May, 15 July, 19 August, 7 October, 11 November
Entry RequirementsIELTS 5.5 or equivalent, 
Entry to this qualification is limited to those individuals who:
Have completed all core units in BSB42415 Certificate IV in Marketing and Communication.

Employment opportunities

Job roles and titles vary across different industry sectors. Possible job titles relevant to this qualification include:

  • Public Relations Manager.
  • Product Manager
  • Marketing Team Leader
  • Marketing Manager
Unit Code and Unit Name Unit Type
BSBMKG507 Interpret market trends and developments Core
BSBMKG523 Design and develop an integrated marketing communication plan Core
BSBPMG522 Undertake project work Core
BSBFIM501 Manage budgets and financial plans Elective
BSBMKG525 Design effective web search responses Elective
BSBMKG515 Conduct a marketing audit Elective
BSBADV507 Develop a media plan Elective
BSBMKG512 Forecast international market and business needs Elective
BSBMKG514 Implement and monitor marketing activities Elective
BSBMKG501 Identify and Evaluate Marketing Opportunities Elective
BSBMKG502 Establish and Adjust the Marketing Mix Elective
BSBMKG506 Plan Market Research Elective
SC EditorMarketing