More and more jobs are being driven by technology that students need to be on top of the trends that affect their fields of study. CB Insights, a global intelligence platform, has predicted 14 trends to watch out for and how these changes impact lifestyles and job prospects in the coming years. Strathfield College’s international students in Information Technology, Tourism & Hospitality, Marketing, Business Administration and Management will all be impacted once they graduate from their course and join the globally competitive job market in the next few years.
Among these trends are:
- Hyper-personalisation of everything through industry partnerships and collaborations that produce a more focused result. Data collected about potential customers are being used by companies to tailorfit products and services to specific customer requirements. To cite an example, Spotify collaborated with Ancestry.com to utilize DNA data to create unique playlists for individuals of the same ethnicities and regions.
- Smart home-based healthcare technology targeting the senior citizen market through new product patents. New markets open up to older people who are more tech-savvy than their counterparts a decade ago. For instance, Google patented the use of always-on optical sensors in places like bathrooms to capture data on cardiovascular function while Amazon’s patent was a device that monitors “abnormal” voice conditions like coughing, sore throats, and even different emotional states like sadness or excitement that can be programmed to go directly to a loved one or health care provider.
- Malls out, retail moments in. Shopping channels are shifting more and more from shopping centres to online shopping. Other retail marketing innovations are emerging to provide more convenience to customers such as taxicab rides that are equipped with a shopping inventory for customers to browse or buy while being stuck in traffic, for example, a bar of chocolates or a mobile phone jacket.
- Maps becoming a layer for all kinds of real-world data. The maps of the future are predicted to not only pinpoint locations but process data based on past preferences and communicate details such as Google’s detailed electric vehicle charging station information on number of charges and charging speeds available.
- Automation of last-mile deliveries. According to the CB Insights report, autonomous vehicles cannot drive long distances yet but possible for short distances. Thus, a last-mile delivery with an autonomous vehicle costs cheaper than a human driver and is now seen as a very viable option by major grocery stores and retailers.
- Technology studying sleep patterns and addressing issues through wearable technology. Beddr’s SleepTuner, for instance, is one of the few consumer sleep wearables to receive FDA approval. It is a small sensor-equipped patch that a user can place on their forehead while sleeping to track factors that change through the night, like heart rates and sleeping position.
Students need to regularly keep abreast of technological changes as they prepare for their future career. Deciding on a course is the first step. To get information on Strathfield College’s courses, scholarships, fees, intake schedules, IELTS and other requirements, students and education agents may check out the EduCo Course Finder. Strathfield is one of the Australian institutions owned by EduCo.