The Diploma of Marketing and Communication is a follow on from the certificate course.
It provides students with a more in-depth understanding of marketing and sales as well as managerial skills needed to lead teams in the workplace.
The qualification allows graduates to apply for positions of responsibility.
At a Glance
|Qualification||BSB52415 Diploma of Marketing and Communication|
|Accreditation||Nationally recognised – meets AQF standards|
|Study Mode||Classroom: 16 hours per week|
Online: 6 hours per week
|Duration||52 weeks (includes 10 weeks holiday)|
|Intake Dates||14 January, 18 February, 15 April, 20 May, 15 July, 19 August, 7 October, 11 November|
|Entry Requirements||IELTS 5.5 or equivalent, |
Entry to this qualification is limited to those individuals who:
Have completed all core units in BSB42415 Certificate IV in Marketing and Communication.
Job roles and titles vary across different industry sectors. Possible job titles relevant to this qualification include:
- Public Relations Manager.
- Product Manager
- Marketing Team Leader
- Marketing Manager
|Unit Code and Unit Name||Unit Type|
|BSBMKG507 Interpret market trends and developments||Core|
|BSBMKG523 Design and develop an integrated marketing communication plan||Core|
|BSBPMG522 Undertake project work||Core|
|BSBFIM501 Manage budgets and financial plans||Elective|
|BSBMKG525 Design effective web search responses||Elective|
|BSBMKG515 Conduct a marketing audit||Elective|
|BSBADV507 Develop a media plan||Elective|
|BSBMKG512 Forecast international market and business needs||Elective|
|BSBMKG514 Implement and monitor marketing activities||Elective|
|BSBMKG501 Identify and Evaluate Marketing Opportunities||Elective|
|BSBMKG502 Establish and Adjust the Marketing Mix||Elective|
|BSBMKG506 Plan Market Research||Elective|