The Diploma of Marketing and Communication is a follow on from the certificate course.

It provides students with a more in-depth understanding of marketing and sales as well as managerial skills needed to lead teams in the workplace.

The qualification allows graduates to apply for positions of responsibility.

At a Glance

QualificationBSB52415 Diploma of Marketing and Communication
AccreditationNationally recognised – meets AQF standards
Qualification StatusCurrent
CRICOS Code092260G
Study Mode

Classroom: 16 hours per week
Online: 6 hours per week
Duration52 weeks (includes 10 weeks holiday)
Intake Dates14 January, 18 February, 15 April, 20 May, 15 July, 19 August, 7 October, 11 November
Entry RequirementsIELTS 5.5 or equivalent, 
Entry to this qualification is limited to those individuals who:
Have completed all core units in BSB42415 Certificate IV in Marketing and Communication.

Employment opportunities

Job roles and titles vary across different industry sectors. Possible job titles relevant to this qualification include:

  • Public Relations Manager.
  • Product Manager
  • Marketing Team Leader
  • Marketing Manager
Unit Code and Unit Name Unit Type
BSBMKG507 Interpret market trends and developments Core
BSBMKG523 Design and develop an integrated marketing communication plan Core
BSBPMG522 Undertake project work Core
BSBFIM501 Manage budgets and financial plans Elective
BSBMKG525 Design effective web search responses Elective
BSBMKG515 Conduct a marketing audit Elective
BSBADV507 Develop a media plan Elective
BSBMKG512 Forecast international market and business needs Elective
BSBMKG514 Implement and monitor marketing activities Elective
BSBMKG501 Identify and Evaluate Marketing Opportunities Elective
BSBMKG502 Establish and Adjust the Marketing Mix Elective
BSBMKG506 Plan Market Research Elective
SC EditorDiploma of Marketing and Communication BSB52415