The Certificate IV in Marketing and Communication aims to prepare students for future employment in sales and marketing, and for further studies in the Marketing area.

This course introduces the basic concepts of marketing, while at the same time developing a sound learning base in general areas such as consumer behaviour, law and networking.

Students learn how to profile the market and how to analyse market trends.


At a Glance

QualificationBSB42415 Certificate IV in Marketing and Communication
AccreditationNationally recognised – meets AQF standards
Qualification StatusCurrent
CRICOS Code092259M
Study ModeClassroom: 16 hours per week
Online: 6 hours per week
Duration38 weeks (includes 6 weeks holiday)
Intake Dates14 January, 18 February, 15 April, 20 May, 15 July, 19 August, 7 October, 11 November
Entry RequirementsIELTS 5.5 or equivalent

Employment opportunities

  • Direct marketing officer
  • Market research assistant
  • Marketing officer
  • Public relations officer
Unit Code and Unit Name Unit Type
BSBCMM401 Make a presentation Core
BSBCRT401 Articulate, present and debate ideas Core
BSBMGT407 Apply digital solutions to work processes Core
BSBMKG417 Apply marketing communication across a convergent industry Core
BSBMKG418 Develop and apply knowledge of marketing communication industry Core
BSBWRT401 Write complex documents Elective
BSBMKG413 Promote products and services Elective
BSBRES411 Analyse and present research information Elective
BSBMKG409 Design direct response offers Elective
BSBCUS401 Coordinate implementation of customer service strategies Elective
BSBMKG401 Profile the market Elective
BSBMKG408 Conduct market research Elective
SC EditorCertificate IV in Marketing and Communication BSB42415