The Advanced Diploma of Marketing and Communication is a one year course that provides a range of specialised marketing units and opportunities to undertake workplace projects.

This course aims to prepare learners for future study in Business (Marketing) and for successful careers in marketing, with the opportunity of progressing to managerial level within an organisation.

This Advanced Diploma is designed to prepare students for the role of Manager in marketing. Examples of other career opportunities include direct marketing, advertising and market research.


At a Glance

QualificationBSB61315 Advanced Diploma of Marketing and Communication
AccreditationNationally recognised – meets AQF standards
Qualification StatusCurrent
CRICOS Code092260G
Study Mode

Classroom: 16 hours per week
Online: 6 hours per week
Duration52 weeks (includes 10 weeks holiday)
Intake Dates14 January, 18 February, 15 April, 20 May, 15 July, 19 August, 7 October, 11 November
Entry RequirementsIELTS 5.5 or equivalent, 

Employment opportunities

Job roles and titles vary across different industry sectors. Possible job titles relevant to this qualification include:

  • Marketing director
  • Marketing strategist
  • National, regional or global marketing manager
Unit Code and Unit Name Unit Type
BSBADV602 Develop an advertising campaign Core
BSBMGT616 Develop and implement strategic plans Core
BSBMKG609 Develop a marketing plan Core
BSBMKG608 Develop organisational marketing objectives Elective
BSBADV605 Evaluate campaign effectiveness Elective
BSBMGT608 Manage innovation and continuous improvement Elective
BSBMKG603 Manage the marketing process Elective
BSBINN601 Lead And manage organisational change Elective
BSBMKG605 Evaluate international marketing opportunities  Elective
BSBMGT605 Provide leadership across the organisation Elective
BSBMGT502 Manage people performance Elective
BSBMKG607 Manage market research Elective
SC EditorAdvanced Diploma of Marketing and Communication BSB61315