The Certificate IV in Marketing and Communication aims to prepare students for future employment in sales and marketing, and for further studies in the Marketing area.

This course introduces the basic concepts of marketing, while at the same time developing a sound learning base in general areas such as consumer behaviour, law and networking.

Students learn how to profile the market and how to analyse market trends.


At a Glance

QualificationBSB42415 Certificate IV in Marketing and Communication
AccreditationNationally recognised - meets AQF standards
Qualification StatusCurrent
CRICOS Code092259M
Study ModeClassroom: 15 hours per week
Online: 5 hours per week
Duration36 weeks (includes 6 weeks holiday)
Intake DatesMelbourne
Sydney
Course DatesClick here for details
Entry RequirementsIELTS 5.5 or equivalent

Employment opportunities

  • Direct marketing officer
  • Market research assistant
  • Marketing officer
  • Public relations officer

Download Certificate IV in Marketing and
Communication Course Calendar 2017


Certificate IV in Marketing and Communication Course

Unit
Name
 
BSBMGT407Apply digital solutions to work processes Core
BSBCMM401Make a presentationCore
BSBMKG418Develop and apply knowledge of marketing communication industryCore
BSBMKG417Apply marketing communication across a convergent industry Core
BSBCRT401Articulate, present and debate ideas Core
BSBRES401 Analyse and present research information Elective
BSBPUB402 Develop public relations campaigns Elective
BSBMKG409 Design direct response offers Elective
BSBWRT401 Write complex documents Elective
BSBMKG401Profile the market Elective
BSBMKG408Conduct market research Elective
BSBMKG421Optimise digital media impactElective



The Advanced Diploma of Marketing and Communication is a one year course that provides a range of specialised marketing units and opportunities to undertake workplace projects.

This course aims to prepare learners for future study in Business (Marketing) and for successful careers in marketing, with the opportunity of progressing to managerial level within an organisation.

This Advanced Diploma is designed to prepare students for the role of Manager in marketing. Examples of other career opportunities include direct marketing, advertising and market research.


At a Glance

QualificationBSB61315 Advanced Diploma of Marketing and Communication
AccreditationNationally recognised - meets AQF standards
Qualification StatusCurrent
CRICOS Code092261F
Study ModeClassroom: 15 hours per week
Online: 5 hours per week
Duration52 weeks (includes 10 weeks holiday)
Intake DatesMelbourne
Sydney
Course DatesClick here for details
Entry RequirementsIELTS 5.5 or equivalent,
Entry to this qualification is limited to those individuals who:
Have completed all core units in BSB52415 Diploma of Marketing and Communication.

Employment opportunities

Job roles and titles vary across different industry sectors. Possible job titles relevant to this qualification include:

  • Marketing director
  • Marketing strategist
  • National, regional or global marketing manager

Download Advanced Diploma of Marketing and Communication Course Calendar 2016


Advanced Diploma of Marketing Course and Communication

Unit
Course
 
BSBMKG608Develop and implement strategic plansCore
BSBMKG609Develop a marketing planCore
BSBADV602Develop an advertising campaign Core
BSBMKG603Manage the marketing process Elective
BSBMGT608Manage innovation and continuous improvement opportunitiesElective
BSBADV605Evaluate campaign effectiveness Elective
BSBMKG605Evaluate international marketing opportunities Elective
BSBINN601Lead and manage organisational change Elective
BSBMKG608Develop organisational marketing objectivesElective
BSBMGT605Provide leadership across the organization Elective
BSBMKG607Manage market research Elective
BSBMKG523Design and develop an integrated marketing communication plan Elective

SC EditorMarketing